Monday, 16 April 2012

ICT Assignment - what i understand is...

  • We have to plan a visual presentation on the subject 'Sense of Place'. Now that can be anything that relates to you, what you like, what you love, where you live, interest etc. Music, film, Cartoon, Fashion, ABSOLUTELY ANYTHING! So long as you can relate everything back to you.
  • It is 4000 words all in all, The Sketchbook and blogs (not the Education Guest Lecture Ones) are worth 3000, but not literally words. Just remember 'A picture is worth a thousand words' - But not literally, you cant just put in 3 pics and think thats it!
  • You then have to write a Project Statement. This is worth 700 words and can be written under these headings - 1. Ideas and Intentions  2. Subject Matter/Reference Material/Sources 3. Materials/Media/ICT Programs/techniques used. Just like Caroline's toy assignment write up, just say what you plan to do, why and how you are going to do it.
  • Then lastly its the Evaluation. This is worth 300 words and can be written under these headings. 1,. Ideas and Intentions have been realised?  2. Media Chosen for Presentation/Outcome is appropriate?    3. Is ICT a suitable tool for Visual Communication
I hope this helps some people.

Thank

Sian

Sunday, 15 April 2012

ICT Branding Exercise - Glogster Poster

Here is my Branding Exercise using Glogster

Late-Night Blogging...2

Once again, i have been lax in my updating my EduBlog. I am very sorry. I hope to catch up within the next week.

What is Education? Guest Lecture Blog Posts
please go to http://guestlecturerssmu.blogspot.com.

Many Thanks.

oops

The task for March 12th (below) has only just been published as i had not realised that i had not published it. Does that make sense?

Late Night Blogging...once again.

ICT Task for Monday 12th March

Our task for this session was to read an article entitled 'The Pervalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials'.

I too think that some peoples' Schadenfreude attitudes to others getting hurt can be used to a sellers trick into buying the product. The comical violence in the adverts make them more memorable and thus helping the product in it selling.
Its a bit like Product Placement and Subliminal Messages in films. The Pepsi Company readily used their product in many films of the /nineties such as

:Home Alone (1990)
mmm...pepsi anyone?










and The Thomas Crown Affair (1999 - Remake)


When Rene Russo gasps "i f***ing Love Pepsi One", inbetween furious gulps of the product.





The most shameless use of Product Placement in the late eighties in "Mac and Me" (1988).
On Mac and Me ..."atrocious low budget rip-off that would represent the nadir of product placement, if the movie wasn't so unitentionally awesome." Jeff Steinbrunner (2008)


This was more or less a glorified McDonalds advert, the film was so ill received (poor in my opinion) that the only thing people, who had been to see it, remembered was the Dance scene in the restaurant. This probably left the audience feeling...peakish.


Here is a video from www.Youtube.com featuring the spokesclown for McDonalds...creepy! Enjoy


The most obvious product placement, but used for comedic effect is this classic film from 1992 "Waynes World" in a clip simply titled 'I will not bow down to any sponspor'...you will, oh yes, you will.


"...all publicity is good Publicity, as the saying goes" (David Thomas - my husband!)



I know i have completely gone off the topic of Violence in the Super Bowl Commercials but this is my point of view...


Product placement in any type of form, albeit commercials, film or radio can be used to deliver subliminal messages/advertising to the viewer/listener. The examples i used above are more obvious product placement but in adverts where comical violence and humour are used, the product is at the back of the viewers 'mind', making them less aware of wanting the product, but still wanting it. Strange that.

References Used in This Blog


Steinbrunner, J. (2008). The 10 Most Shameless Product Placement in Movie HIstory. [ONLINE] Available at: http://www.cracked.com/article_16574_the-10-most-shameless-product-placements-in-movie-history.html. [Last Accessed 11th March 2012].