Our task for this session was to read an article entitled 'The Pervalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials'.
I too think that some peoples' Schadenfreude attitudes to others getting hurt can be used to a sellers trick into buying the product. The comical violence in the adverts make them more memorable and thus helping the product in it selling.
Its a bit like Product Placement and Subliminal Messages in films. The Pepsi Company readily used their product in many films of the /nineties such as
:Home Alone (1990)
and The Thomas Crown Affair (1999 - Remake)
When Rene Russo gasps "i f***ing Love Pepsi One", inbetween furious gulps of the product.
The most shameless use of Product Placement in the late eighties in "Mac and Me" (1988).
On Mac and Me ..."atrocious low budget rip-off that would represent the nadir of product placement, if the movie wasn't so unitentionally awesome." Jeff Steinbrunner (2008)
This was more or less a glorified McDonalds advert, the film was so ill received (poor in my opinion) that the only thing people, who had been to see it, remembered was the Dance scene in the restaurant. This probably left the audience feeling...peakish.
Here is a video from www.Youtube.com featuring the spokesclown for McDonalds...creepy! Enjoy
The most obvious product placement, but used for comedic effect is this classic film from 1992 "Waynes World" in a clip simply titled 'I will not bow down to any sponspor'...you will, oh yes, you will.
"...all publicity is good Publicity, as the saying goes" (David Thomas - my husband!)
I know i have completely gone off the topic of Violence in the Super Bowl Commercials but this is my point of view...
Product placement in any type of form, albeit commercials, film or radio can be used to deliver subliminal messages/advertising to the viewer/listener. The examples i used above are more obvious product placement but in adverts where comical violence and humour are used, the product is at the back of the viewers 'mind', making them less aware of wanting the product, but still wanting it. Strange that.
References Used in This Blog
Steinbrunner, J. (2008). The 10 Most Shameless Product Placement in Movie HIstory. [ONLINE] Available at: http://www.cracked.com/article_16574_the-10-most-shameless-product-placements-in-movie-history.html. [Last Accessed 11th March 2012].
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